Todd-AO Mixes it Up With Dolby Atmos For Marvel’s Iron Man 3

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Todd-AO today announced the company has completed installation of the Dolby Atmos system on the legendary Stage 1 at its facility in Hollywood, in support of the upcoming Marvel’s Iron Man 3.

Dolby Atmos is a new audio platform that revolutionizes sound in entertainment, immersing moviegoers more deeply into the theatrical experience with more natural, realistic sound that truly envelops the audience.

“Todd-AO is committed to continuing a long tradition of innovation and leadership in embracing groundbreaking technology in the service of filmmakers,” said David F. Alfonso, owner of Todd-AO. “Dolby also has a long tradition of visionary leadership in audio technology, and we believe Dolby Atmos offers a whole new range of creative possibilities for our team of artists at Todd-AO. We are profoundly excited to be able to make this first installation in our Hollywood facility to create the Dolby Atmos mix for Marvel’s Iron Man 3.”

Dolby Atmos delivers a new level of creative control to sound designers and mixers by marrying the familiar channels-based mixing methods with the versatility of dynamic audio object-based mixing. The flexibility of objects-based mixing provides total control over placement and movement of individual sounds or “objects” within a theatre environment.

"The Dolby Atmos platform enables our mixers to utilize a larger sonic canvas, aside from its unique object based panning, we can now create spatial ambiences and musical boundaries which surpass what was achievable in any previous theatrical sound format," said Steve Bartkowicz, Chief Engineer of Todd-AO. "The Dolby Atmos system in the historic Stage 1 at Todd-AO Hollywood is the largest scale dubbing stage installation to date, consisting of 58 audio channels. We selected components for the system which exhibited the power handling and timbral characteristic match to the legendary Todd-AO custom screen channel systems. "

“The Todd-AO organization has invested significant time and resources to understand the Dolby Atmos technology and its implications for our workflow as well as the creative opportunities it would create for our sound designers and mixers,” said Alfonso. “Our teams at Todd-AO and Soundelux, working on Marvel’s Iron Man 3, have responded very enthusiastically to the technology, and we are looking forward to hearing how some of the industry’s greatest creative minds will work with our clients to leverage the flexibility Dolby Atmos offers.”

Dolby Atmos is our most significant innovation in years and represents the future for entertainment sound in cinema,” said Doug Darrow, Senior Vice President, Cinema, Dolby Laboratories. “We have leveraged our deep insights into how people hear and experience sound to empower filmmakers with new technology that transforms storytelling. Having a company like Todd-AO put its stamp of approval on the Dolby Atmos technology is highly noteworthy and represents a significant validation of the technology.”

About Todd-AO

Hollywood, California-based Todd-AO is a leading independent provider of creative post production sound services to the audio-visual content industry. For more than 60 years, Todd-AO has brought together some of the world’s most accomplished sound professionals to deliver a full range of creative sound services to every major motion picture studio in Hollywood, working with some of the most iconic filmmakers of our time, as well as a wide variety of notable emerging filmmakers. For more information, please visit http://www.toddao.com.

Todd-AO is part of the TODD SOUNDELUX collection of companies, which includes Todd-AO®, Soundelux®, POP Sound®, Modern Music, Soundelux Design Music Group and The Hollywood Edge. With more than 60 years of experience providing creative sound services, the companies, collectively, have garnered more than 52 Academy Award nominations and won 26 Academy Awards®. For more information, please visit us at http://www.toddsoundelux.com/

About Marvel’s Iron Man 3

Marvel’s Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy's hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?

Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, Marvel’s Iron Man 3 is directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel’s iconic Super Hero Iron Man, who first appeared on the pages of “Tales of Suspense” (#39) in 1963 and had his solo comic book debut with “The Invincible Iron Man” (#1) in May of 1968.

Marvel’s Iron Man 3 is presented by Marvel Studios in association with Paramount Pictures and DMG Entertainment. Marvel Studios’ President Kevin Feige is producing and Jon Favreau, Louis D’Esposito, Charles Newirth, Victoria Alonso, Stephen Broussard, Alan Fine, Stan Lee and Dan Mintz are executive producers. The film releases May 3, 2013, and is distributed by Walt Disney Studios Motion Pictures.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com.

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