Trent Reznor's Beats-backed music service will launch in late 2013

Image

Beats Audio has formally announced Daisy, a new streaming music service spearheaded by Trent Reznor that's now set to launch in late 2013. This comes about one month after Reznor's plans were detailed by The New Yorker, but this marks the first formal announcement. While there aren't any new details on how the service will work, we do know a bit more about how the company will be structured: music industry vet Ian Rogers will be Daisy's CEO and will also take over as leader of Mog, which Beats purchased last year.

Trent Reznor's role is also a bit more clear now — he's the company's new Chief Creative Officer. While it might seem natural for Beats to combine Mog and Daisy into one master streaming music, but the announcement indicated that both companies will continue to operate independently, at least for the time being.

Comments