Since the 1960s, Dolby Laboratories has been a leader in audio innovation. Beginning with Dolby® noise reduction, a form of audio compression and expansion that reduces background hiss in tape recording, Dolby Laboratories has developed many groundbreaking technologies, advancing the science of audio reproduction.
Early on, Dolby decided that the company would manufacture professional audio products only, and license technologies that were appropriate for consumer applications. Since then, many Dolby innovations have set the bar for audio technology in both the professional and consumer markets.
From the cinema to your living room, Dolby has transformed the entertainment experience. Today, Dolby technologies can be found in cinemas, professional recording studios, video games, laser discs, DVDs, mobile media, digital broadcast TV, digital cable, and satellite systems.
IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX® theatre network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world’s best cinematic presentations using proprietary IMAX, IMAX® 3D, and IMAX DMR® technology.
The IMAX® brand is world famous and stands for the highest-quality, most immersive motion picture entertainment. As the IMAX theatre network grows, so does the visibility of the IMAX brand – a name that is unique in the entertainment business. As of September 30, 2011, there were 583 IMAX theatres (441 commercial multiplex, 23 commercial destination and 119 institutional) operating in 48 countries. IMAX theatres are located in commercial multiplexes as well as some of the most prestigious educational institutions and destination entertainment centers around the globe. More than one billion people have had An IMAX Experience since the first IMAX theatre opened in 1970.
Born out of the Star Wars legacy and tied to one of the world’s most acclaimed filmmakers, no other brand resonates with consumers as deeply, and with greater trust than THX.
One week after “Star Wars Episode V: The Empire Strikes Back” debuted in theaters, George Lucas hired audio scientist, Tomlinson Holman, to design the audio mixing facilities at Lucas’ Skywalker Ranch in Northern California. To begin the project, Lucas gave Holman one year to examine film audio throughout the entire production chain—from the set to the theater, and everything in between. Holman’s goal was to find a way to improve cinematic sound production and create specifications to design the state-of-the-art audio mixing rooms that would eventually house Skywalker Sound.
During that year, Holman was shocked to discover the state of most commercial cinemas. While Dolby Laboratories had made significant contributions to how sound was recorded and played back on film, no one had control over what happened on the production set or in the theater itself. Holman found that most commercial theaters had not seen significant technology improvements since World War II. Viewing angles were poor, inadequate light levels distorted images, and the quality of sound systems and auditorium acoustics made it impossible to hear the dialogue, let alone experience the filmmaker’s vision.
With a 25-year heritage of innovation and leadership, Avid is uniquely positioned to help organizations and professionals succeed in the highly competitive and rapidly changing media industry.
Our Avid Everywhere strategic vision addresses the entire media value chain—from the way media is created and managed, to the methods used to monetize, distribute, and track content—enabling broadcast, video, and audio professionals to connect with their audiences in more powerful, efficient, collaborative, and profitable ways.
Through Avid Everywhere, we’re helping media professionals solve their most critical challenges today, while preparing for the opportunities of tomorrow.